Abu Dhabi Embraces Sustainability

Alan L. Johnson

Abu Dhabi recently made a huge commitment to sustainability in a new campaign featuring sheikhs, ministers, and young innovators. The campaign was launched by Masdar Clean Energy ahead of Abu Dhabi Sustainability Week and is called #WeAreCommitted.

According to The National, two videos were released, in Arabic and English, showing officials, ambassadors, and students affirming their commitment to battling climate change through sustainable practices.

Dr. Thani Al Zeyoudi, Minister of Climate Change and Environment, who appears in the Arabic-language video said:

#WeAreCommitted is an impressive global campaign for sustainability.

He added:

We encourage Millennials worldwide to take a leaf out of the UAE’s book and learn how to lead a more sustainable life as our forefathers did in the past.

At the core of the campaign is a call to action asking the public to show their commitment to sustainability. It even gives a platform for the public to explain what they believe and how they are committed to sustainabiliy.

According to the National:

Studies have revealed that tackling sustainability-related challenges could save the global economy up to $30 trillion and help prevent millions of people being displaced due to climate change.

Dr Al Zeyoudi was quoted as saying that:

The country has adopted a set of effective policies and strategies that integrate efforts to achieve sustainability across diverse fields. It has also paved the way for the public and private sectors to work together to launch joint projects and initiatives that drive sustainability at home and abroad,” he said.

Mohamed Al Ramahi, Masdar's chief executive asked for people to get involved saying:

Masdar has a commitment to sustainability and to motivating all members of the community, both in the UAE and around the world, to take practical steps towards adopting sustainable lifestyles. We urge the public to take part in the #WeAreCommitted campaign as no single technology or company can meet this demand alone.

If you have a story to share about your commitment to sustainability or would like to talk through why sustainability is important to you, check out the #WeAreCommitted campaign today!

Reality Changing Observations:

Q1. In what ways do you believe in sustainability?

Q2. What do you think about the #WeAreCommitted campaign?

Q3. What type of sustainability initiatives do you support?