According to Jon Markman at Forbes in the article: "Here's Who Wins When Blockchain Meets the Food Chain":
> Margins are razor-thin in the food industry. So when a bacteria outbreak like E. coli hits, it can really wreak havoc throughout the entire supply chain.
Additionally, Markman goes on to say that:
> Under Walmart’s leadership, Nestlé SA, Dole Food Co., Driscoll’s, Golden State Foods, Kroger Co., McCormick, McLane Co., Tyson Foods, and Unilever, are attempting to do something that has never been done before.
The great thing about this is that it creates a "food trust" and according to Markman this is a perfect fit for Blockchain:
> Blockchain is uniquely suited for this task. That’s because its ledger system is permanent and can’t be altered.
The CPG and especially the perishable food industry is definitely undergoing a change with e-commerce putting downward pressure on their traditional upstream and downstream supply-chain.
Reality Changing Observations:
Q1. What will be the implications for ingredient disclosures or hazardous chemicals?
Q2. Do you trust the food that you consume is made of what it says on the label?
Q3. Have you ever heard of a food outbreak and had no way to know if your food was contaminated?