Woolworths Turns to All Sustainable Seafood

Woolworths will now carry only sustainably sourced seafood in its private labels.

Do you often purchase seafood from a grocery store? Do you ever think where it comes from? Physics.com reported that the the global per head consumption of seafood is estimated at 22.3 kg. Additionally mentioning that:

Scientists from the European Commission's Joint Research Centre (JRC) have examined the impact of supply chains across national boundaries—the global seafood consumption footprint

In fact they found that:

Global seafood consumption has more than doubled in the past 50 years, putting stress on the sustainability of fishing

Net importing nations must consider the sustainability of their trading partners' fishing practices, not just their domestic ones

New analysis on international supply chains makes the case for international collaboration on long-term sustainability of all seafood production

In an unprecedented move recently Woolworths has just partnered with the World Wide Fund for Nature (WWF) to boost the transparency of their sourcing of seafood. In the new move the World Fund for Nature Australia will assess all of Woolworth’s private seafood to ensure that it is sustainably sourced. The WWF has created their own independent methodology to choose sustainably sourced and produced seafood.

Woolworth has been making great strides in making sure it’s seafood is sourced sustainability having already in the last year signing the Australian Seafood Traceability Statement and supporting the Fisheries and Development Cooperation online site “Whichfish”.

In fact according to Food and Drink Business Australia Woolworth has seen around a 7% increase in the amount of seafood purchased at it’s stores in the last year. Actually according to research seafood is on the rise and 80% of Australians believe that seafood should be protected for future generations. Unfortunately, at the rate of consumption the need to address the sustainable sourcing of seafood is a paramount concern. Ecosystems can only handle so much production.

The Marine Stewardship Council (MSC) reported that:

“While 74 per cent of Australians believe they need to purchase certified sustainable seafood to safeguard the oceans, only nine per cent currently buy eco-labelled fish and seafood products often.”

The move by Woolworth has drawn praise and significant attention. In fact the WWF-Australia’s seafood lead Jo-anne McCrea says:

Working together with Woolworths will create real on the ground conservation outcomes for our precious marine environments. We will help Woolworths select seafood that minimizes impacts on our oceans and marine life; work directly with fishing and aquaculture operations to help them improve sustainable practices where necessary.

Reality Changing Observations:

Q1. How frequently do you eat seafood and is the source of this seafood important to you?

Q2. Should there be a premium on sustainably sources seafood and would you pay it?

Q3. What can you do to help promote the sustainable sourcing of seafood?


Nikki Diefenbach
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