Sustainable Brands recently published a piece by Carmen Ene, CEO of 3 Step IT, based in Helsinki, Finland. In the article, "3 Top Sustainability Issues in 2019 and How to Address Them," Ene addresses the following themes:
- Throwaway culture
- Changing regulations
- Measuring success
Ene discusses and makes the point that:
Beyond being in compliance, businesses should adopt suitable technology solutions such as AI and blockchain, and take the lead in areas that can really make an impact. Showing leadership in sustainability will not only benefit business operations but also earn crucial support from consumers and the public that could translate into benefits for years to come.
What is personally interesting to me is the idea of the "Throwaway Culture". Businesses and people don't usually think about waste as if it could end up in their backyard. It is impressive to think what businesses and we all could achieve if we minimized our waste in certain ways or even refused to consume things that create dirty waste streams.
Even the Pope has come out against the idea of a "Throwaway Culture":
“I would therefore like us all to make the serious commitment to respect and care for creation, to pay attention to every person, to combat the culture of waste and of throwing out so as to foster a culture of solidarity and encounter,” he said.
What can you do to stop the growth of the throwaway mentality in your business or at home is a great question. I would recommend the following things:
1. Buy only what you need - Not only will you reduce excess and waste, but you'll save some money.
2. Buy quality products - The less you have to replace goods the less waste you create -simple.
3. Avoid products with excessive packaging - More packaging equals more waste so be careful.
4. Buy in bulk - Reduce excess packaging with bulk purchases.
5. Say no to plastic bags! - Disposable plastics of any type are horrible for the environment.
6. Say no to disposable products - Anytime you incentivize this type of convenience you are supporting excessive waste.
Companies and individuals are looking into ways that they can become more sustainable. Will 2019 be the year that you or your company make a change?
Reality Changing Observations:
Q1. What can you do to be more sustainable?
Q2. Why will your community need sustainability?
Q3. How can you help evangelize sustainability in your company?