Anheuser-Busch InBev just launched a $100,000 Global Sustainability Accelerator called 100+. What is AB InBev doing in the start-up space you may ask? Well the press release from AB InBev stated that:
> Anheuser-Busch InBev invites academics, entrepreneurs, scientists and technologists to apply to the 100+ Accelerator with the aim of mobilizing the world’s brightest minds to solve some of the most pressing global sustainability issues.
AB InBev sits in a unique place within the market having a host of core processes that have significant impact on the environment. From responsibly sourcing hops, barley, yeast, water, to tin and different plastics the footprint of AB InBev begins to encompass a number of sustainability issues.
In fact key problems of interest mentioned were water stewardship, farmer productivity, product upcycling, responsible sourcing and green logistics.
Tony Milikin, AB InBev's Chief Sustainability & Procurement Officer explained:
> It’s incumbent on global businesses to play a bigger role in creating a better world for all. At AB InBev we have a long-term vision to build a company to last for the next 100+ years, which relies on driving sustainability across our business. Our approach is rooted in the communities where we live and work, and we are well positioned to support entrepreneurs who are tackling local challenges. Through the 100+ Accelerator, innovators will benefit from our resources, experience and global reach to speed their progress and scale.
The competition is now open and winners will be announced in September 2018. See below for the full topics of interest:
> Every Single Drop [www.100accelerator.com/everysingledrop] The UN describes water scarcity as one of the “main problems to be faced by many societies and the world in the 21st century.” How can we address watershed conservation, improve water access, and reduce water wastage?
> Smart Agriculture [www.100accelerator.com/smartagriculture] Agriculture science is rapidly advancing and significantly impacting crop yields, crop survivability and, as a result, economies around the globe, yet many growers don’t have access to that technology. How do we bridge the gap between advancement and access - how can we prevent crops from disease and pests, how can we use technology to ensure zero waste occurs in the sorting of malt barley?
> Close The Loop [www.100accelerator.com/closetheloop] The future will depend on a circular economy in order to create long-term, sustainable value for everyone. What greener alternatives exist for packaging, how can we make sure that collection and recycling of waste is more efficient in developing economies?
> The Future of Brewing [www.100accelerator.com/thefutureofbrewing] We believe the future of brewing will be transformed by new technology and innovation. How can we use technology at the various stages of the brewing process to increase efficiency and reduce waste?
> Carbon Action [www.100accelerator.com/carbonaction] The companies must be more proactive in reducing their greenhouse gas emissions. What are the cutting-edge renewable energy solutions for farms, how can technology be used to monitor energy and increase efficiency and what new solutions are there for removing carbon from the atmosphere?
> Safer & Greener Logistics [www.100accelerator.com/safergreenerlogistics] The transportation sector is one of the largest contributors of greenhouse gas emissions, primarily from burning fossil fuels. How can smart, safe, fuel-efficient logistics transform the supply chain footprint?
> Responsible Sourcing [www.100accelerator.com/responsiblesourcing] Without exception, adhering to high ethical standards is the right thing to do and provides for a better, safer world. How can we increase transparency of complex supply chains, and what scalable solutions could enhance responsible sourcing practices?
More organizations are beginning to incubate businesses within their ecosystem especially ones that could be symbiotic to their core line of business. In fact, most are looking to create new circular business models with a hint of social capitalism archetyped within. This initiative by AB InBev is a clever, innovative way to get people back engaged with their brand and creative talent thinking about real problems that face the brewery industry as well as other food & beverage segments.
Why not create a greener, more sustainable supply chain for Beer? The world could benefit from more companies taking this approach.
Reality Changing Observations:
Q1. Do you believe that businesses have a moral responsibility to our planet?
Q2. Should companies engage in social capitalism more?
Q3. What other industries or companies would you like to see create a more sustainable supply chain?